清单代理
(卖方地产代理)

以市场最高的价格出售一套收入型房产,需要的不仅仅是张贴一份漂亮的营销宣传册,上面写着预估的收入/支出数据,然后等着电话响起.

我们的销售过程

多年来,我们的经验表明,很少有业主真正了解,即使是“几千美元”的净营业收入支持,也会对销售时的收入-房产估值产生影响. 让我们来看看Realty Yield鼓励所有卖家在“推出”待售房产之前都要经历的一步一步的方法和过程. Then let's look at a real-world 例子 of executing our recommended process.


步骤1

物业预售评估

剂的作用

  • 分析租金滚动,财务状况 & 物理问题
  • Quantify Value of Implementing Recommendations

卖方的角色

  • 提供网赌正规真人实体在线平台收益经营财务
  • Work with Realty Yield To Complete Physical Inspection

This includes both the financial and physical components.


The financial factors include: current rents versus potential market/full rents, 当前其他收入与潜在收入之比, 当前的运营费用负荷与最优和任何“容易/短期”的增值机会(例如实施公用事业账单返还计划)之间的对比,这些机会可以在出售前应用.


The physical components would include all “lower cost” aesthetic items (油漆, 景观, 小修理, 标志, 照明(外部), 垃圾 & 碎片

(exterior) and all/most minor unit deficiencies (worn out floor coverings, 没有电器, 油漆, 等.).


通常情况下(除非所有者是全职的专业投资者和活跃的资产经理), 有一个“财务”和“实物”项目的清单,谨慎的业主应该在公开市场上做广告之前解决. Furthermore, many of these items often can take months to correct/implement.


不幸的是,太多的卖家在决定出售之前没有得到分析的好处.


步骤2

售前的策略 &

行动计划

剂的作用

  • 草案,直接 & 管理售前行动计划 & 时间轴

卖方的角色

  • 提供输入 & 批准预售计划 & 时间轴

现实是 that initiating a rent increase, 实施公用事业账单返还计划, 收取停车位收入, 过渡到第三方R&在改善的财务结果反映在经营报表上之前,我们需要一段时间才能找到供应商并确定所需维修的清单.


Realty Yield将与您一起起草书面计划和时间表,并参与

这个过程的执行和管理. 我们一直都在这么做.

Realty Yield并不是那种为了完成交易和赚取佣金而催促你进入市场的经纪人. In fact, in many cases we strongly recommend just the opposite. Ask our clients directly -- they will confirm this is true.


步骤3

定价 & 提供备忘录

剂的作用

  • 确定当前/新属性值 & 建议的价格
  • 准备发售备忘录

卖方的角色

  • Approve Listing Price and Offering Memorandum

为了给房产合理定价,我们将编制一份同类可比销售额的清单, 执行我们自己的估值分析, review recent appraisals of similar properties, review current for-sale competition and factor any value-add/upside opportunities, which the subject property would afford a buyer.


Pricing should be done right from the get-go. We don’t "buy" listings; in other words we won’t tell you your property is worth more than it really is just to get a listing, then later ask you to lower the price because the “market has changed".


You will get an honest opinion-of-value for your property from the beginning. 我们鼓励卖家像买家一样思考. 如果你连自己的房产都不买,那别人怎么会买呢? 同样,如果您想与我们合作,就需要市场顶级但现实的初始定价.

Realty Yield will then prepare the Offering Memorandum (marketing package). 我们的营销材料是多年经验的结晶,我们知道什么能给我们的卖家带来结果,什么不能. 但是,不要相信我们的话.


根据LoopNet(互联网上排名第一的商业投资网赌正规真人实体在线平台上市网站)的分析, our listings are consistently in the top 5% of most accessed (clicked-on). 数字不会说谎.


我们的营销方案非常专注于明确区分您的房产(为什么买家应该投资)。, 目标支持, compelling financial/investment return metrics. 是的, we also appropriately feature a representative sample of quality photos, 租金比较数据, 销售比较数据, market/sub-market and demographic information, 地图, 等.

所有卖家在保留经纪人的营销材料之前,都应该要求看一下样品. 我们期待与您分享我们的故事.


步骤4

市场营销 & 广告

剂的作用

  • Expose Property Through All Available Channels

卖方的角色

  • Inform Realty Yield of Any Material Changes In Property Operations, if applicable

There is no downside to maximizing exposure. 显然,有资格的潜在买家越多,ipo就越好. 我们利用以下所有渠道:


  • Commercial property listing websites (LoopNet, 展示/主演, CIMLS, 商业来源, VerticalEmail, RMLS, 待售公寓, 更多的…)


  • 经纪人社区
  • Outreach to principal owners of other investment real estate
  • 当前网赌正规真人实体在线平台收益客户
  • Mid-high net worth individuals reallocating capital from other asset classes



步骤5

达成协议

剂的作用

  • 评估/合资格买家
  • 谈判价格 & PSA条款
  • 通过关闭来管理流程

卖方的角色

  • 批准买方、价格和合同条款
  • Support Realty Yield During Buyer’s Due Diligence Period

Not all buyers/investors are created equal. 情况下, 动机, 买家体验, and selling broker's expertise all factor in on “selecting” the right buyer. Our experience will pay big dividends here and all but eliminate false starts.

Negotiating/maintaining a final agreed upon sale price, 当基础工作做好后,哪一种接近全价的价格更容易上市. Since we support our listings and pricing with objective, 可验证的数据, big price concessions are not something our clients/sellers have to deal with.


Having said that, negotiations are part of every deal. All brokers/sales people say they are expert negotiators, we can back that up with real world results over more than two decades, 问问我们的客户!

We have brokered over a half BILLION DOLLARS worth of real estate deals. 经验是无可替代的.


我们为上市代理服务带来的另一个关键增值部分是,我们还代理商业/公寓抵押贷款(大多数买家需要/想要的融资)。. Deals fail for financing reasons more than anything else. 这不会发生在我们身上. We know without a doubt what loans are available, what amounts can be borrowed and which buyers will be able to secure financing. In many cases we end up doing the financing for the buyer, it turns out to be a win-win for everybody.


底线是,根据我们的经验,一旦房产签订合同,很少会出现销售失败的情况.



网赌正规真人实体在线平台经纪

视图事务

公寓/商业融资

视图事务

1031交换

视图事务

例子

典型的30单元公寓楼

This includes both the financial and physical components.


  • 目前收取的租金平均为1美元,每个月400美元,等于504美元,每年收取的租金收入.
  • Current other annual income (late fees - $1,800, 洗衣- $3,600, 泊车- 0元, 存储- $0, 租户水电费报销- $9,600, 所有其他(0美元)等于15美元,每年000.
  • 当期营业费用(税金), 保险, 公用事业公司, 维护, 专业管理, 所有其他)等于205美元,每年000.


因此,当前年度净营业收入(所有收入减去营业费用)= 314,000美元

Assuming a market capitalization rate of 5.50%, this equates to a current value of ~$5,700,000


After review of the subject property's rent-roll, 操作财务, current market data and property management reports, 它被确定为:


  • 租金可以涨到平均1美元,550 /件, 等于558美元,每年租金收入(+$54,000过电流).
  • 新的“其他收入”可以通过额外的停车位收费产生(10个车位x每月50美元= 6美元),000元/年),并将公用事业帐单退回金额提高到目前每个单位/月60元的市场标准(30 × 60元/月= 21元),每年600). This equates to total "other income" of  $27,600 annually ($12,600 over current).
  • Operating expenses can be reduced in the following areas:
  • Utilities (garbage) by reducing number of receptacles from 3 to 2. 每年节省- 4000美元
  • More efficient use of third-party subcontractors for Repair & 维护. 每年节省- 6000美元
  • 轻微的物理外观缺陷似乎对驾车查询的数量和优质新租户的申请产生了负面影响. 此外,现有租户认为业主没有充分维护物业. Hence, Realty Yield recommends freshening 景观, power washing & 重条带化停车场.


The financial ramifications of executing the above (before selling), 给卖主, 怎么说都不为过. 根据上述措施,预计可能增加的销售价格如下:


  • Projected annual rental income: $558,000 (+$54,000过电流)
  • Projected annual “other income”: $27,600 (+12,600 over current)
  • 预计年度运营费用(减少):19.5万美元(比目前减少1万美元)
  • Projected ANNUAL NET OPERATING INCOME: $390,600 (+$79,600 over current)


Assuming the same market capitalization rate of 5.50%, this equates to a new/projected value of ~$7,100,000 (+$1,400,000).


大多数业主可能会选择等待3-9个月再出售(时间取决于具体的房产和情况),如果卖方的上市经纪人在立即投放市场之前就传达了这个令人大开眼界的分析.

你为什么需要卖家代理

现实是, 在大多数情况下, 在“物业发售备忘录”分发给潜在买家或经纪人之前,确实需要/建议进行数月的预售准备.


What all sellers NEED to understand BEFORE seriously contemplating selling is…


评估收益属性的主要指标是净营业收入的资本化. 换句话说, (在其他条件相同的情况下), the higher the supported Net Operating Income, 收入越高的房产越值钱.

联系迈克

客户留言

“如果你拥有网赌正规真人实体在线平台,你迟早会去搜索1031交易所期权. 迈克·卡尔森 is both a road map and personal tour guide. 他做事彻底,严格遵守1031时间线规则,是一位出色的谈判者. Mike has both 知识 and experience in creating private TIC opportunities."


科琳K.

俄勒冈州

"I have been working with Mike on multi-family investments for over twenty years. The reasons are simple: experience, depth of 知识 and advocacy."



加里·米.

俄勒冈州

“迈克·卡尔森很棒,非常专业,经验丰富,和他一起工作很舒服. 迈克带我去的, 一个私人投资者和冷静, 小心翼翼地, and completely took me through the entire process: analysis of my portfolio, 投资方案, identification and purchase of appropriate properties and follow-up management. 没有他们,我就不会有今天! 到现在已经二十多年了."


约翰B.

俄勒冈州

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